Course Curriculum Guide
360 degree Basic Sales Training
360 degree Basic Sales Training — Md Sakhawat Hossain, Sales Director, SSG
Class Name
Discussion Area
Introduction to Sales Drop the Pitch
- Successful stories to be a sales man
- Focus on having real conversations rather than starting with a product pitch
Active Listening
- Understand customer needs by listening more than you talk—listen to what is not being said
Sales Call – Key to Revenue Steps of a Successful Sales Call
- Approach of basic sales, its usefulness and utility
- A to Z of a successful Sales Call
Deep Product Knowledge
- Confidence comes from knowing your product inside and out, which helps to provide value and answer questions accurately
Identify Customer Needs Effective Questioning
- Determine if the prospect actually needs your solution rather than trying to force a sale
- Ask open-ended questions to uncover problems your product can solve
Rapport Building Overcoming Objections Closing of a Sales Call
- Establish trust and respect to build long-term relationships
- View objections as requests for more information, not rejections
Key Account Management Master the Art of Body Language in Sales
- A strategic, long-term approach to nurturing, retaining, and growing a company's most important B2B clients
Continuous Follow Up Continuous Learning
- Persistence is crucial; many sales are made after multiple touchpoints
- Always be learning, as sales strategies and products evolve
Class Name
Discussion Area
Mock Detailing
- Mock detailing session — 2 hours (1 day)
Exam
- Total Exam — 3 hours
Corporate Office Visit
- Corporate office exposure and practical learning — 1 day (6 hours)