Course Curriculum Guide
Career Planning & Branding
Career Planning & Branding Course Outline for The Art of Sales & Marketing — Prepared by Golam Kibria, MBA (IBA, DU). 11 Days | 33 Hours Total.
Class Name
Discussion Area
Introduction to Career Planning and Self-Assessment Defining Your Career Goals and Market Research
- Sales mindset in career planning
- Personal reflection: Identify strengths, weaknesses, and career goals
- Treat job searches as sales campaigns
- Setting SMART goals
- Research job markets (LinkedIn etc.)
- Trends in sales roles
Building Your Professional Network Job Search Strategies
- Networking strategies (LinkedIn, events)
- Crafting sales pitch email
- Online job boards and career websites
- Search engines & social media
- Exploring niche job markets
Crafting a Standout Resume Writing Effective Cover Letters
- Resume fundamentals & structure
- Quantifying achievements
- ATS optimization
- Purpose & personalization of cover letters
- Highlight achievements & career goals
Interview Preparation Mastering Interview Techniques Handling Challenges
- Types of interviews
- Common & behavioral questions
- Handling rejection & salary negotiation
- Virtual interviews
- Role-play & full simulation
Skill Development for Career Growth Overcoming Obstacles and Building Resilience
- Assess skill gaps
- Certifications & continuous learning
- Handling setbacks
- Motivation & progress tracking
Creating & Executing Career Action Plan Workplace Etiquette
- 30-90 day action plan
- Ongoing support resources
- Office environment & adaptability
- Ethics, culture & teamwork
- Office politics & interpersonal relationship
Class Name
Discussion Area
Market Research
- Market & Market Research with Practice
- Market Analysis
- Competitor Analysis
- Packaging
Brand Creation
- Understand the concept of Brand Creation and Novelty Value
- Learn to build (HSP) with "Wow" Factor
- Explore key brand elements
Brand Building
- Execute branding strategies through ATL and BTL marketing
- Apply the Think-Feel-Do Model to activate brand connections
- Strengthen brand identity, positioning, and consumer targeting for long-term value
Brand Sustainability
- Understand Perpetual Innovation and its role in sustaining brand equity
- Learn how to track disruptive innovation and consumer behavior trends
- Build strategies for customer creation, retention, and sustainable market positioning
Conclusion
- Summarize key takeaways from the training module
- Encourage participants to apply learned strategies and techniques
- Provide additional resources for ongoing support and development